Interpreting the actions of your customers and employees
Shaping the behavior of customers and employees
Understanding decision science
Improving decision-making and performance across your organization
Applying behavioral economics in your organization
Bestselling books such as Dan Ariely's Predictably Irrational and Daniel Kahneman's Thinking, Fast and Slow have opened the world's eyes to the quirky and error-prone ways in which people make important decisions. Building on the work of those scholars and many others in the field of behavioral economics, this program prepares you to influence the behavior of customers and employees—and become a bigger contributor to your organization's success.
This program is structured to improve your analytical and decision-making skills and help you bring the principles of behavioral economics to your organization’s most pressing challenges. Through dynamic faculty presentations, case studies, role-playing, simulation exercises, and insights from guest speakers, you will discover how subtle yet powerful changes to the decision-making environment can influence outcomes.
