What you'll learn

  • Develop the skills to perform external and internal analyses for companies and to evaluate the dynamics of competition

  • Build strategies using appropriate frameworks and tools

  • Understand the basics of strategy implementation and control

Course description

Designed for managers, business owners and individual contributors with limited experience in strategy, this online program explores the basic concepts and tools of strategic business management. The overall framework within which managers make decisions, the notion of strategy, and how it relates to competitive advantage will be covered.

In this online program, participants will discover strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. In addition, participants will learn how to identify company strengths and weaknesses, as well as how to develop competencies. Participants will analyze the strategic positioning of a company in its industry, and learn the necessary factors for efficient strategy execution.

Note: The online version of Business Strategy for Managers is a condensed version of the on-campus program and will be delivered over two days (3.5 hours online per day).


Associate Professor of Management, University of Massachusetts, Boston

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Registration Deadline
Starts Nov 28