Digital Marketing Strategy

What you'll learn

• Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty

• Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success

• Discover how to acquire and retain customers through paid, owned, and earned media

• Gain frameworks and tools you can apply to your organization’s digital marketing strategy

• Develop approaches for attribution, budget allocation, and calculating customer lifetime value

• Explore customer engagement techniques, including personalization, storytelling, and community building