This course approaches exhibit design through storytelling. The course uses collaborative process, creative communication, and problem solving. It approaches the design experience by asking "why not?" rather than "why?". Students collaborate in groups through a workshop format to develop and deliver the exhibit design. Beginning with spirit and metaphor, the exhibit experience and message are realized in a built to scale exhibit model. Material characteristics, build ability, technology, and the arts are incorporated into the actual exhibit delivery. The course also introduces the disciplines of architecture, freehand drawing, graphics, industrial design, and construction into the design process.