What you'll learn

  • Understand the evolution of hotel development in the context of contemporary history.

  • Discuss the state of the hospitality industry based upon current events.

  • Distinguish hotel market segmentation and brand identifiers.

  • Understand the unique aspects of the hotel development process.

  • Identify basic hotel elements and their required adjacencies. Understand hotel operations and operational efficiencies.

  • Identify trends that inform the hotel lifecycle, from sustainability to social media to technology to the sharing economy to blockchains to the pandemic. Appreciate the value of an informed design process to a successful hotel project.

Course description

Led by two global veterans of the hospitality design industry, this two-day program will examine the hotel development process from the perspective of owners, operators, developers, and designers. 

The course will address the current state of the hospitality industry, examine emerging trends in the context of the industry’s recent history, analyze worldwide case studies of a variety of hotels, and develop solutions to a variety of potential hotel sites. Expect to get deep into the details, including how to adapt to the unique design challenges that each part of a hotel presents, and best practices for how to tackle those challenges.

Program participants will also engage in a highly interactive design charrette which is woven throughout the program. Participants will utilize course teachings to simulate the design and development process leading to a successful hotel design project proposal, amidst a rebounding hospitality industry. Participants will debate the best strategies for potential hotel sites and, by role-play, pitch those strategies to investors, as well as gain hands-on practice designing a hypothetical hotel with real-time feedback from industry experts.

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