Fundamentals of Search Engine Marketing

As search engine marketing plays a larger role in business communications than ever before, marketers and developers increasingly need to understand how to optimize websites to be found on search engines, mobile devices, and voice assistants

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Archived

Closed

$3,100

Online Live

Pace

Instructor-led

Subject

Business

Course Language

English

Video transcript

English

Difficulty

Intermediate

Platform

Extension School, Harvard Division of Continuing Education

Topics

Management

Associated Schools

Harvard Extension School

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Course description

In this hands-on course, we explore both the theory and practice of search marketing. Students learn about how search engines work, the ways in which websites can be found, and the role of content in search marketing.

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Instructors

Christina Inge

CEO and Founder, thoughtlight

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Browse by Subject Area

Fundamentals of Search Engine Marketing

Associated Schools

Harvard Extension School

Course description

Instructors

Christina Inge

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Fundamentals of Search Engine Marketing

Associated Schools

Harvard Extension School

Course description

Instructors

Christina Inge

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