What you'll learn

  • Marketing disruption
  • Value proposition and product-market fit
  • Performance marketing
  • Integrated marketing programs
  • Redefining strategy for the digital world
  • Mastering marketing management 

Course description

Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business. You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations.

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