Course description

People analytics is different from many traditional human resources practices. People analytics incorporates a data-driven approach to managing people at work. Those working in people analytics strive to bring data and sophisticated analysis to bear on people-related issues, such as recruiting, performance evaluation, leadership, hiring and promotion, job and team design, and compensation. Together, these can help achieve organizational strategic goals, rather than simply serving as administrative support functions. There is growing evidence that leveraging human capital improves firm performance (revenue, stock price, customer satisfaction, retention, and safety) and sustains competitive advantage. Unfortunately, many managers continue to engage in practices that reflect outdated knowledge and beliefs, leading to dysfunctional outcomes that can be very costly.

Instructors

assistant professor of management at the McCombs School of Business at the University of Texas, Austin; instructor at Harvard Extension School

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