Pricing Strategy
Image

Pace
Self-paced
Subject
Course Language
English
Video transcript
English
Introductory
Platform
Harvard Business School Online
Associated Schools

Explore the economics of demand through pricing strategy with Ace Tickets
Understand the concept of willingness to pay and its business impact
In this free, 15-minute Harvard Business School (HBS) Online lesson, you'll learn the principles underlying pricing strategy through the example of event ticket reseller Ace Ticket.