What you'll learn

  • Explore the economics of demand through pricing strategy with Ace Tickets

  • Understand the concept of willingness to pay and its business impact

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Course description

In this free, 15-minute Harvard Business School (HBS) Online lesson, you'll learn the principles underlying pricing strategy through the example of event ticket reseller Ace Ticket.

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Instructors

Bharat Anand

Bharat Anand

Henry R. Byers Professor of Business Administration
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