What you'll learn

  • Explore the economics of demand through pricing strategy with Ace Tickets
  • Understand the concept of willingness to pay and its business impact
Learn More

Course description

In this free, 15-minute Harvard Business School (HBS) Online lesson, you'll learn the principles underlying pricing strategy through the example of event ticket reseller Ace Ticket.

Learn More

Instructor

  • Bharat Anand

    Henry R. Byers Professor of Business Administration
Enroll now.
Learn More