Course description

This course explores the development of international marketing programs, from the determination of organizational objectives and methods through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions in relation to the cultural, economic, political, social, and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fit conditions in different countries.


  • Professor of International Business, Southern New Hampshire University
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