Course description

This course is an introduction to managing the marketing activities of an organization: marketing information systems and research, the marketing organizational system, and the marketing planning and control system. Topics include customer and client analysis, market research, product and service planning, pricing, communications, advertising and sales promotion, distribution management, and the development of strategies. The use of marketing concepts and tools by nonprofit organizations is also discussed.


Assistant Professor of Speech Communication/Journalism, Perimeter College, Georgia State University

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Power and Influence for Positive Impact, a Harvard Business School (HBS) Online course, helps individuals develop their own power to gain influence and make an impact.

6 weeks long
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