Marketing Management - September 2023
![Work and Well-Being mgmt](/sites/default/files/styles/16_9_medium/public/course/MGMT.jpg?itok=Gfss1oZ5)
Associated Schools
![Harvard Division of Continuing Education](/sites/default/files/styles/4_5_xsmall/public/schools/logo/harvard-fac_0_0.png?itok=-9w58KB3)
Harvard Division of Continuing Education
![Harvard Summer School](/sites/default/files/styles/4_5_xsmall/public/schools/logo/harvard-fac_0_0_1.png?itok=6TUIzTvZ)
This course is an introduction to managing the marketing activities of an organization marketing information systems and research the marketing organizational system and the marketing planning and control system. Topics include customer and client analysis market research product and service planning pricing communications advertising and sales promotion distribution management and the development of strategies. The use of marketing concepts and tools by nonprofit organizations is also discussed.