This course develops the knowledge and skills necessary to successfully market sustainable products and services. At the end of the course students are able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success.
This course from Harvard Business School (HBS) Online will equip you with the tools, skills, and frameworks to allocate resources, measure performance, and manage risk so you can successfully implement strategy within your organization.