Course description
Creativity is serious business. Whether in the business, not-for-profit, or public sector, organizations increasingly need people who understand the creative process, know how to manage creative professionals, and can develop an organizational climate that fosters innovation. This course focuses on creativity and innovation, examining the interplay between creativity, organizational processes and systems, and successful innovation. Throughout the course we explore tools and techniques for fostering individual and group creativity, management practices that foster (or inhibit) innovation, methods for developing and evaluating ideas for new products and services, the business models to execute these ideas, and principles and practices for leading innovation. Using a variety of readings, case examples, discussions, experiential exercises, and a challenging team project, students explore and apply the principles of creativity and innovation.
