Audience Engagement: Journalism in the Age of Google, Facebook, Twitter, and Apple

A thorough and rigorous examination and analysis of how large online players such as Google, Facebook, Twitter, and Apple have changed the landscape of news, media, and publishing. As a class, we learn through a mix of reading assignments, weekly written reading responses, group discussions, and guest speakers. The course culminates with a series of tabletop exercises designed to test students' ability to execute concepts in a simulated environment.