Course description

Learn to navigate the evolving business landscape with this brand strategy course. Explore challenges such as societal shifts, media changes, and consumer demands for social action. With 78% of Millennials and Gen Z expecting brands to address social issues, discover how to integrate brand meaning into consumers' lives. The course offers frameworks and tools to revitalize brands and boost awareness, preparing strategists for success in today's dynamic ecosystem.

Instructors

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Registration Deadline
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