Entrepreneurial Marketing

What you'll learn

• Develop and continually adapt go-to-market strategies

• Distinguish between marketing- and sales-led organizations and marketers’ role in each

• Establish a customer selection strategy, including buyer personas and journeys

• Devise strategies for engaging and influencing the stakeholders making purchasing decisions

• Understand the importance of brand-building and the key components of an effective brand

• Build a media strategy across paid, earned, and owned channels and evaluate and identify growth opportunities