What you'll learn
- Critically evaluate visualizations and suggest improvements and refinements
- Avoid creating misleading visual representations of data—and being misled by others
- Apply a structured design process to create effective visualizations
- Conceptualize ideas using sketching and prototyping
- Use principles of human perception and cognition in visualization design
- Learn how to tell data stories with visualizations and communicate more precisely by pinpointing the most relevant information
Whether you are pitching a new idea, persuading others to take action, building a strategy, or making a decision, data is key. But the amount of information available today is staggering, and it is easy to become overwhelmed by too many statistics, distracted by the wrong set of numbers, and confused by the complexity of data.
This program combines the science of data visualization with the art of graphic design to help you communicate complex information more accurately and effectively. By transforming data sets into visual graphics—such as charts, bar graphs, scatterplots, and heatmaps—you will learn to present complex data in ways your audience can better understand. Through hands-on exercises, you will explore the many types of data in use today, learn how people perceive different graphical displays, and create visual presentations that make a stronger impact on your audience.
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