What you'll learn

  • Gain a historical perspective of nonprofit fundraising and charitable giving patterns in the U.S. and globally including legal structures

  • Understand the psychology and science behind why people give

  • Strengthen donor acquisition and retention skills

  • Examine fundraising methods for annual funds, capital funds, direct mail, and other types of fundraising

  • Form effective strategies for corporate and foundation fundraising

  • Explore digital fundraising methods such as crowdfunding, use of social media platforms, and others

Course description

The curriculum relies heavily on active experiential learning and is grounded in real-world situations fundraisers face today. Participants will be immersed in lively, interactive sessions, small-group discussions, group work, lecture, and opportunities to practice and hone new skills. Self-paced readings and multimedia assignments will be required prior to live, online sessions.

Instructors

You may also like

Online
Online Live

Leading through the Changing Media Landscape (Online) is a new executive program designed to equip leaders in the public and private sector to be more successful in today’s media environment.

Price
$4,800
Duration
2 weeks long
Registration Deadline
Online
Online Live

Senior Executive Fellows is the unparalleled professional development program for public sector executives who want to sharpen their leadership and managerial skills.

Price
$18,600
Duration
4 weeks long
Registration Deadline