Gain a historical perspective of nonprofit fundraising and charitable giving patterns in the U.S. and globally including legal structures
Understand the psychology and science behind why people give
Strengthen donor acquisition and retention skills
Examine fundraising methods for annual funds, capital funds, direct mail, and other types of fundraising
Form effective strategies for corporate and foundation fundraising
Explore digital fundraising methods such as crowdfunding, use of social media platforms, and others
The curriculum relies heavily on active experiential learning and is grounded in real-world situations fundraisers face today. Participants will be immersed in lively, interactive sessions, small-group discussions, group work, lecture, and opportunities to practice and hone new skills. Self-paced readings and multimedia assignments will be required prior to live, online sessions.
