What you'll learn

  • Gain a historical perspective of nonprofit fundraising and charitable giving patterns in the U.S. and globally including legal structures
  • Understand the psychology and science behind why people give
  • Strengthen donor acquisition and retention skills
  • Examine fundraising methods for annual funds, capital funds, direct mail, and other types of fundraising
  • Form effective strategies for corporate and foundation fundraising
  • Explore digital fundraising methods such as crowdfunding, use of social media platforms, and others

Course description

The curriculum relies heavily on active experiential learning and is grounded in real-world situations fundraisers face today. Participants will be immersed in lively, interactive sessions, small-group discussions, group work, lecture, and opportunities to practice and hone new skills. Self-paced readings and multimedia assignments will be required prior to live, online sessions.

Instructor

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