Define what platforms are and how they create and capture value
Understand network effects and how to leverage them to achieve growth
Discover how to launch, scale, and maintain a successful platform business
Overcome operational challenges associated with developing, overseeing, or interacting with a platform business
Explore strategies for transitioning a product or service into a platform
Build offensive and defensive plans to effectively develop or compete against platform companies
Winning with Digital Platforms is for those who want to launch, scale, maintain, or work with a successful platform business. You’ll explore platforms’ unique properties, opportunities, and risks and learn how to develop effective strategies that deliver a competitive advantage in the marketplace.
