While many aspiring entrepreneurs spend months or even years agonizing about the idea for their new venture, the vast majority of new business ventures fail. This is because aspiring entrepreneurs underestimate the importance of execution. In this course, students learn how to assemble, grow, and develop the ideal team; how, when, and from whom to raise capital; how to choose the best legal structures and contracting practices for your business; how to trademark your brand and patent any inventions; how to maximize the impact of your start-up marketing spend from public relations to digital marketing; and how to most effectively and efficiently maintain the financial records of a new venture. This course also includes opportunities to put each of these skills into practice so that when students are ready to launch their business, they can maximize the probabilities of success.
