Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty
Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success
Discover how to acquire and retain customers through paid, owned, and earned media
Gain frameworks and tools you can apply to your organization’s digital marketing strategy
Develop approaches for attribution, budget allocation, and calculating customer lifetime value
Explore customer engagement techniques, including personalization, storytelling, and community building
Digital Marketing Strategy will equip you with the latest tactics, tools, and trends to acquire and retain customers, position your brand for success, and develop data-driven strategies.
