What you'll learn

  • Drive integrated, customer-centric marketing strategies

  • Ensure marketing activities contribute to company success

  • Thrive in the era of digital marketing and digital business models

  • Expand your personal and professional network

Course description

Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain customers. In Strategic Marketing for Driving Growth, you will prepare to succeed in today's rapidly evolving marketplace, and learn how to lead growth initiatives through innovative marketing approaches and cutting edge go-to-market practices. Whether you are a marketing executive, growth officer, or general manager, this program will take you deep into essential marketing principles and strategies that enable you to build and sustain a leading edge in your industry—and catapult your business to the next level. You will emerge with the advanced skills needed to generate more value for customers, capture more value from the marketplace, and ultimately drive more business growth.

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