What you'll learn

  • Formulate and test a customer value proposition, and calculate the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC) for a business

  • Identify the four key elements of a startup business model and analyze product-market fit

  • Distinguish between marketing-led and sales-led organizations and the marketer's role in each

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Course description

Taught by Harvard Business School faculty, this course introduces the mindset and toolkit behind entrepreneurial marketing. You'll formulate a customer value proposition, unpack the four key elements of a startup business model, and learn to distinguish between marketing-led and sales-led organizations.

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Instructors

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