What you'll learn

  • Gain the confidence to identify your niche market and skills to build an independent consulting business
  • Learn to efficiently identify and effectively communicate with prospective clients
  • Create an integrated marketing strategy for a new consulting practice using cutting-edge digital media strategies and content marketing
  • Construct accurate sales funnels, methods of predicting demand, and robust referral networks
  • Explore potential billing models and learn to draft and review consulting contracts

Course description

The market for consulting services is booming. In the United States today, that market is estimated at $250 billion, and growing. According to the US Bureau of Labor and Statistics, the number of management consulting positions is expected to grow three times faster than the general labor market through 2030.

How can you leverage your expertise to establish and grow your niche in this lucrative but highly competitive market? In addition to deep expertise in your field, starting a consulting business requires knowledge of client development, sales and marketing, contracting, billing, and other operational details.

In this program, you will gain the skills necessary to develop your consulting practice and explore the high potential niche(s) in which to focus your expansion efforts. Combining your subject matter expertise with these critical skills will enable you to enjoy the freedom, financial security, and intellectual challenges of a highly successful consultant.


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