What you'll learn

  • Formulate and test a customer value proposition, and calculate the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC) for a business

  • Identify the four key elements of a startup business model and analyze product-market fit

  • Distinguish between marketing-led and sales-led organizations and the marketer's role in each

Learn More

Course description

Taught by Harvard Business School faculty, this course introduces the mindset and toolkit behind entrepreneurial marketing. You'll formulate a customer value proposition, unpack the four key elements of a startup business model, and learn to distinguish between marketing-led and sales-led organizations.

Learn More

Instructors

Enroll now. Learn More

You may also like

Woman walking with other people walking in the background
Business
Online

Personal Branding

Build a compelling professional brand by learning how to communicate your value, expand your influence, and strengthen your visibility, credibility, and leadership presence in this online course from Harvard Business School (HBS) Online.
$1,949
Available now
Male and female executives review their notes on paper and on their laptops while sitting down inside a meeting room with a white board in the background
Business
In-Person

Driving Digital and AI Strategy

Leverage new technologies to strengthen your core business, power future growth, and protect your bottom line.
$15,500
Duration
6 days long
Starts May 2
Two female executives and one male executive conversing in the Tata Hall atrium
Business
In-Person

Aligning Strategy and Sales

Close the gap between your strategic priorities and sales performance. Create company-wide alignment that boosts revenue and long-term success.
$16,250
Duration
6 days long
Starts Jul 25