Course description

We are in the midst of an historic transformation in how we create, convey and consume information. With the rise of LLMs and other AI tools, our understanding of truth and trust have been upended and a mix of technological, social, and political forces have altered the flow of information. How can leaders prevail in advancing their message and promoting solutions? When the public has become fragmented by ideology and distracted by misinformation, how do we separate fact from fiction? And when public faith in institutions is at an all-time low, how do we restore trust?

This online executive program, led by Nancy Gibbs, former Editor-in-Chief of TIME, is designed to help public and private sector professionals meet these challenges. You’ll gain practical strategies for effective communication, trust-building, and countering disinformation. You will leave the program with actionable tools and resources to enhance your communication strategies across varied perspectives and digital media platforms.

Program Curriculum

During this two-week executive program, you and your peers will be immersed in a highly engaging, evidence-based learning environment that features a range of interactive activities, including case studies, discussions, exercises, presentations, and readings. You will examine the role of technology, including the rise of Artificial Intelligence, in shaping public discourse and public affairs. You will learn to manage communication in a polarized environment, and  use practical tools and insights from the latest research to craft clear, impactful messages and navigate complex media dynamics.

With live classes every Monday, Wednesday, and Friday from 9:00 AM ET – 1:00 PM ET, this two-week online program is specifically designed to practice and implement these acquired skills real-time. 

  • Expert Guidance: Learn from Faculty Chair Nancy Gibbs and other digital news, communications, and behavioral science experts.
  • Interactive Format: Participate in live faculty sessions, workshops, and discussions with a robust group of faculty and a diverse cohort of peers.
  • Practical Application: Develop actionable strategies to tackle real-world media challenges.

Learning Objectives

  • Gain a comprehensive understanding of today’s media ecosystem and effective navigation strategies.
  • Understand the influence and impact of Artificial Intelligence on the evolving communications landscape and acquire practical applications for AI tools.
  • Learn advanced communication techniques for both internal and external audiences.
  • Develop communication strategies across varied perspectives and media platforms.
  • Acquire tools to manage conflicting press information in a disrupted media environment.
  • Explore the effects of trust, misinformation, and media algorithms on public perception.
  • Understand psychological biases and emotional factors influencing information processing.

Instructors

Lombard Director of the Shorenstein Center Edward R. Murrow Professor of the Practice of Press, Politics and Public Policy

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