Rembrand M. Koning
Rem Koning is the Mary V. and Mark A. Stevens Associate Professor at Harvard Business School. He researches and teaches entrepreneurship, exploring the biases and frictions that shape how founders and markets learn. His current research explores how AI is transforming entrepreneurship across the globe, from microenterprises in Jakarta to startups in San Francisco.
A pioneer in the use of field experiments to study entrepreneurial strategy and innovation, Rem is the co-director and co-founder of the Tech for All lab at the Digital Data and Design Institute at Harvard. He also co-leads the Conference on Field Experiments in Strategy (CFXS), is an associate editor for Management Science, and is an invited researcher at J-PAL’s Science for Progress Initiative (SfPI). He has received generous research funding from the Kauffman and Sloan Foundations.
Rem teaches executives and MBAs at HBS, having launched a second-year elective course, Strategy for Entrepreneurs (SFE), that blends case discussion and hands-on exercises to help students discover and test startup ideas that the market has missed. His research and cases have explored how to build startups in underserved markets like women's and mental health, the crucial role of advice and feedback in venture building, and the learning challenges faced by entrepreneurs in emerging markets.