What you'll learn

  • Formulate and test a customer value proposition, and calculate the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC) for a business

  • Identify the four key elements of a startup business model and analyze product-market fit

  • Distinguish between marketing-led and sales-led organizations and the marketer's role in each

Learn More

Course description

Taught by Harvard Business School faculty, this course introduces the mindset and toolkit behind entrepreneurial marketing. You'll formulate a customer value proposition, unpack the four key elements of a startup business model, and learn to distinguish between marketing-led and sales-led organizations.

Learn More

Instructors

Enroll now. Learn More

You may also like

Woman walking with other people walking in the background
Business
Online

Personal Branding

Explore what a successful personal brand is and how to leverage yours effectively to advance your career and influence others to lead authentically in this online course from Harvard Business School (HBS) Online.
$1,949
Available now
Executives in discussion at a lawn table on the HBS campus
Business
In-Person

Strategic Marketing for Driving Growth

In a rapidly evolving marketplace, business growth often depends on how you react to disruption. Expand your repertoire of strategic marketing approaches to generate greater value for customers and capture more value from the marketplace.
$15,550
Duration
6 days long
Starts Sep 27
Male and female executives review their notes on paper and on their laptops while sitting down inside a meeting room with a white board in the background
Business
In-Person

Driving Digital and AI Strategy

Leverage new technologies to strengthen your core business, power future growth, and protect your bottom line.
$15,500
Duration
6 days long
Starts May 2