What you'll learn

  • Understand how brands create value for consumers and businesses

  • Improve or establish brand positioning that resonates with today's consumers

  • Identify forces influencing brand relevance

  • Assess opportunities and challenges associated with brand extensions that span geographies, product categories, and demographics

  • Measure and maintain consumer-based brand equity

  • Leverage a brand as a significant corporate asset

Learn More

Course description

A strong consumer brand is vital to sustaining a competitive advantage. But with an increasingly diverse, skeptical, and empowered consumer base, achieving a brand's full potential has never been more difficult.

Creating Brand Value helps you build the cultural and relationship prowess that business-to-consumer (B2C) brand managers need. Expand your understanding of today's branding challenges and discover best practices for designing, curating, and managing successful brands.

Learn More
Enroll now. Learn More

You may also like

Three male executives and one female executive walk on the steps of Baker Library
Business
In-Person

High Potentials Leadership Program

Champion organizational change, build productive teams, and create a high-performance culture as you take on greater leadership roles.
Price
$18,000
Duration
6 days long
Registration Deadline
Starts May 17
Executives engage in classroom discussion
Business
In-Person

Growing as an Enterprise Leader

Expand your business acumen while also engaging in a profoundly personal exploration that builds leadership insights and strength. Become a better, more authentic, more purposeful leader who can step up to increasingly challenging leadership roles. 
Price
$18,000
Duration
6 days long
Registration Deadline
Starts May 17
Executive participates in class discussion as fellow students actively listen.
Business
In-Person

Authentic Leader Development

Discover and develop the qualities that define the highest level of authentic leadership: ironclad principles, a clear and unifying vision, and the ability to inspire trust and dedication in others.
Price
$16,000
Duration
6 days long
Registration Deadline
Starts May 31