What you'll learn

  • Build innovation into the strategy development process
  • Design innovative, go-to-market strategies that create value for customers and fuel growth
  • Learn how to orient your business for speed in order to secure a competitive advantage
  • Identify and exploit new markets that are uncontested
  • Apply creative strategies to market your business offerings

Course description

Today’s top companies succeed by making innovation a fundamental part of their strategy. As the pace of change continues to increase and the threat of disruption becomes the new normal, companies need to have a focused and effective approach to innovation. Apple, Amazon, Intuit, and other industry leaders continue to build breakthroughs—strategies that reshape markets, deliver greater value at a lower cost, redefine channels, and force competitors to scramble.

In this program, you’ll examine the frameworks that market-leading companies use to build innovation into their business approach. Through interactive group exercises and real-world examples, you’ll learn how to drive innovation and develop winning strategies for your organization. The program emphasizes tangible, practical content which can be immediately deployed in your organization.

Instructors

  • Founder and CEO of Trevian Wealth Management
  • Social entrepreneur; business consultant; Lecturer at Harvard Extension School and Simmons School of Business
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