Learn More

Course description

As the global market for marketing analytics continues to grow, businesses need leaders who can quickly use data to drive results. Gain a deep understanding of marketing metrics used to make strategic decisions across product management, brand awareness, advertising, communications, and more. You'll learn how to better understand your customers, measure marketing ROI, and optimize spending for maximum impact.

Learn More

Instructors

Enroll now. Learn More

You may also like

Scale with Brand Marketing and Brand Building blocks.
Online

Digital Marketing Strategy

Develop marketing strategies that reach and retain customers in this course from Harvard Business School (HBS) Online.

Price
$1,850
Duration
6 weeks long
Registration Deadline
Opens Jan 15
A black male executive talking to a white male executive
In-Person

Driving Digital Strategy

Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy.

Price
$14,500
Duration
5 days long
Registration Deadline
Starts Mar 30
Executives in discussion at a lawn table on the HBS campus
In-Person

Strategic Marketing for Driving Growth

Boost customer value and business growth with integrated marketing strategies that blend proven paradigms and the latest innovations.

Price
$15,000
Duration
6 days long
Registration Deadline
Starts Sep 28