What you'll learn

  • Develop a customer experience strategy that best serves your customer base

  • Build or optimize service design objectives that differentiate on customer service

  • Ensure that organizational capabilities are aligned with customer needs—especially as you expand core services

  • Implement new approaches to understanding, managing, and serving customers

  • Leverage technology and analytics to make service quicker, easier, and more efficient

Course description

Superior customer service can be the difference your business needs to stand out in your marketplace. By learning to identify and anticipate consumer behavior and market demand shifts, you can sharpen your firm's strategy and operating models to better deliver for your customers. 

Transforming Customer Experiences takes a holistic approach to service design, execution, and transformation. You’ll explore new strategies for delivering an exceptional service culture that supports employees, delights customers, and drives organizational performance.

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