What you'll learn

  • Define what platforms are and how they create and capture value

  • Understand network effects and how to leverage them to achieve growth

  • Discover how to launch, scale, and maintain a successful platform business

  • Overcome operational challenges associated with developing, overseeing, or interacting with a platform business

  • Explore strategies for transitioning a product or service into a platform

  • Build offensive and defensive plans to effectively develop or compete against platform companies

Course description

Winning with Digital Platforms is for those who want to launch, scale, maintain, or work with a successful platform business. You’ll explore platforms’ unique properties, opportunities, and risks and learn how to develop effective strategies that deliver a competitive advantage in the marketplace.


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