What you'll learn

  • Define what platforms are and how they create and capture value

  • Understand network effects and how to leverage them to achieve growth

  • Discover how to launch, scale, and maintain a successful platform business

  • Overcome operational challenges associated with developing, overseeing, or interacting with a platform business

  • Explore strategies for transitioning a product or service into a platform

  • Build offensive and defensive plans to effectively develop or compete against platform companies

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Course description

Winning with Digital Platforms is for those who want to launch, scale, maintain, or work with a successful platform business. You’ll explore platforms’ unique properties, opportunities, and risks and learn how to develop effective strategies that deliver a competitive advantage in the marketplace.

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Instructors

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