What you'll learn

  • Adopt an innovative mindset with a broad understanding of digital transformation and how to develop and execute a future-ready business strategy

  • Discover how AI is reshaping organizations, and create an effective AI strategy to gain a competitive advantage

  • Explore digital tools and data-informed leadership to execute, innovate, and work smarter

  • Apply design thinking and creative problem-solving principles to generate new ideas, enhance team performance, and innovate collaboratively

  • Gain frameworks, tools, and customer engagement techniques to enhance your organization’s digital marketing strategy and measure its success in the AI era

  • Engage with a global cohort of like-minded peers and build a network that lasts far beyond the program

Course description

Build the strategy, innovation, and digital leadership skills to navigate transformation in an AI-powered world. This program is for professionals who want to compete in a rapidly changing business environment and includes a capstone project and peer learning activities.

Instructors

Dorothy and Michael Hintze Professor of Business Administration

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