Adopt an innovative mindset with a broad understanding of digital transformation and how to develop and execute a future-ready business strategy
Explore digital tools and data-informed leadership to execute, innovate, and work smarter
Apply design thinking and creative problem-solving principles to generate new ideas, enhance team performance, and innovate collaboratively
Gain frameworks, tools, and customer engagement techniques to enhance your organization’s digital marketing strategy and measure its success
Understand how digital platforms create and capture value, and discover how to launch, scale, maintain, and compete against platform businesses
Engage with a global cohort of like-minded peers and build a network that lasts far beyond the program
Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a capstone project that applies the program’s learnings.
