What you'll learn

  • Develop a strategic sales plan that's optimized for your business goals

  • Define your target customers and understand how to reach them

  • Translate your corporate strategy into sales processes and policies

  • Analyze customer profitability to strategically segment and manage accounts

  • Recruit and nurture outstanding sales talent in line with strategic goals

  • Create a go-to-market approach for each product or segment

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Course description

Too often, sales team goals are misaligned with broader strategic priorities.

Aligning Strategy and Sales helps you elevate your sales team to new levels of profitability and growth. Participants will learn proven tactics for aligning go-to-market initiatives and sales activities to make faster progress toward company goals.

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