Assess how generative AI is affecting each stage of the marketing value chain
Develop a compelling value proposition and assess product-market fit
Manage your brand portfolio and build a digital ecosystem for your business
Navigate the rise of emerging technologies, particularly AI, and their implications for business
Determine strengths and weaknesses of competitors and substitutes
Evolve brands so that they continue to resonate with customers
When it comes to marketing, strategic agility is essential—especially when new technologies like generative AI profoundly change how businesses acquire, engage, and retain customers.
Strategic Marketing and AI for Driving Growth prepares you to build and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations. Align your business with customer needs, differentiate your offerings from the competition, and use the latest marketing approaches to thrive amidst constant change.
