Creating Brand Value
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Pace
Instructor-led
Subject
- Advanced
Credit
Certificate of Completion
Platform
Harvard Business School Executive Education
What you'll learn
Understand how brands create value for consumers and businesses
Improve or establish brand positioning that resonates with today's consumers
Identify forces influencing brand relevance
Assess opportunities and challenges associated with brand extensions that span geographies, product categories, and demographics
Measure and maintain consumer-based brand equity
Leverage a brand as a significant corporate asset
Course description
A strong consumer brand is vital to sustaining a competitive advantage. But with an increasingly diverse, skeptical, and empowered consumer base, achieving a brand's full potential has never been more difficult.
Creating Brand Value helps you build the cultural and relationship prowess that business-to-consumer (B2C) brand managers need. Expand your understanding of today's branding challenges and discover best practices for designing, curating, and managing successful brands.
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