Develop and continually adapt go-to-market strategies
Distinguish between marketing- and sales-led organizations and marketers’ role in each
Establish a customer selection strategy, including buyer personas and journeys
Devise strategies for engaging and influencing the stakeholders making purchasing decisions
Understand the importance of brand-building and the key components of an effective brand
Build a media strategy across paid, earned, and owned channels and evaluate and identify growth opportunities
Entrepreneurial Marketing will equip you with a proven toolkit for identifying, capturing, and influencing customers to achieve product-market fit and scale.
