Balance risks and rewards while launching multiple projects
Execute marketing strategies amidst evolving industry dynamics
Allocate resources strategically across your portfolio
Analyze approaches for acquiring, developing, and managing creative talent
Anticipate the impact of technological change and exploit disruptive opportunities
Measure threats to revenue models and capitalize on new distribution channels
Few industries have been more impacted by emerging digital technology than entertainment. Some businesses capitalize and thrive. Others fail to adapt and fall behind.
The Business of Entertainment, Media, and Sports explores how digital technology has transformed the industry, and equips participants with powerful new approaches for driving revenue and successful strategies across film, television, publishing, music, and sports. Participants leave with fresh insights and a game plan for success in this dynamic industry.
