What you'll learn

  • Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty

  • Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success

  • Discover how to acquire and retain customers through paid, owned, and earned media

  • Gain frameworks and tools you can apply to your organization’s digital marketing strategy

  • Develop approaches for attribution, budget allocation, and calculating customer lifetime value

  • Explore customer engagement techniques, including personalization, storytelling, and community building

Course description

Digital Marketing Strategy will equip you with the latest tactics, tools, and trends to acquire and retain customers, position your brand for success, and develop data-driven strategies.

Instructors

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