Understand how marketing has evolved, and where it's headed, in a digital and AI-driven world through real-world insights from leading brands, agencies, expert practitioners, and faculty
Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success
Discover how to acquire and retain customers through paid, owned, and earned media
Evaluate how AI-powered search, generative engines, and emerging agentic commerce are transforming customer discovery and digital marketing strategy
Develop approaches for attribution, budget allocation, and calculating customer lifetime value
Explore AI-powered approaches to customer engagement, including personalization, storytelling, and community building
Digital Marketing Strategy will equip you with the latest tactics, tools, and trends to acquire and retain customers, position your brand for success, and develop data-driven strategies.
