What you'll learn

  • Identify the sources, benefits, and components of a successful personal brand.

  • Define your purpose and values and communicate their distinction to others.

  • Turn common personal branding pitfalls into opportunities.

  • Understand the psychological power of interpersonal influence and how to harness it as a leader.

  • Develop an action plan for leveraging your influence to empower yourself and others to lead authentically.

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Course description

Develop the tools to define and express your purpose, values, and points of differentiation and make your personal brand your competitive edge.

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Instructors

Jill Avery

Jill Avery

Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator
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