What you'll learn

  • Design strategies for each phase of the business lifecycle: growth, maturity, and decline

  • Assess markets, respond to change, and anticipate future shifts

  • Build forward-looking strategic alliances, such as competitive collaboration

  • Initiate and respond to market disruption

  • Analyze trade-offs as you pursue strategic goals

  • Sustain core business while fostering innovation

Course description

Powerful strategies are built on strong fundamentals. Business leaders must align their company's culture, capabilities, structure, and resources with a clearly articulated goal—and they should be prepared to adapt when the market demands it.

Mastering Strategic Essentials—Virtual lays bare the core methods used to develop and execute effective strategies. Learn how to identify goals that focus your organization, harness its strength, and mitigate its risks. You will emerge from the program prepared to chart a course and navigate change with confidence.

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