What you'll learn

  • Competitive positioning
  • Competitor analyses
  • Strategic agility
  • Corporate strategy
  • Sustainability
  • Innovation and implementation

Course description

In the fight for market leadership, your company must be able to build a winning strategy—and execute it seamlessly across multiple business lines. This program prepares you to identify and exploit sources of competitive advantage and implement game-changing action plans. You will develop the analytical skills and leadership vision to forecast industry trends, outmaneuver the competition, and sustain corporate success as the global economy evolves.

This program takes a deep dive into the strategy development and execution process—from competitive positioning, competitor analyses, and strategic agility to corporate strategy, sustainability, and innovation and implementation. You will emerge with a framework for capturing market opportunities, determining the moves of industry competitors, and harnessing your firm's resources to build and secure a strategic competitive advantage.

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