Assess a market's attractiveness and key market trends
Understand your competitors and anticipate their actions
Transform ideas into successful action plans
Strengthen your competitive advantage and leverage it in other markets
Pursue an innovation strategy and be agile when it's time to change course
Maintaining an effective business strategy is an ever-evolving endeavor. From deciding which markets to target, to outmaneuvering competitors, analyzing when to activate opportunities or pivot direction is a constant process.
Strategy: Building and Sustaining a Competitive Advantage prepares you to take on that challenge in all its aspects. You will develop the tools, skills, and insights that you need to devise a successful strategy that sustains growth and innovation.
